Code and Theory is building a portfolio of enterprise solutions co-developed with a major platform partner. These are named, defined, and actively sold solutions — designed to open new use cases for the platform while creating direct commercial opportunity for C&T. The program is live, the first solution is in market, and six more are in development.
We're looking for a program-level strategist to own the end-to-end strategic integrity of the entire portfolio — working across product strategy, brand and messaging, business development, and sales simultaneously. The person in this seat needs to be credible walking into a room with senior platform partner leadership, a Fortune 500 CMO, or an internal creative lead, and effective in all three.
WHAT YOU'LL DO
Oversee and pressure-test the strategic definition of each solution across the portfolio
Ensure every solution has a clear problem framing, a defensible point of differentiation, and a sound commercial rationale
Push back when a solution is being defined from the inside out rather than from the market in
Keep sales narratives, ICP definitions, and vertical strategies grounded in actual product strategy
Catch drift between what the product can deliver and how it's being sold before it reaches the field
Be in the room when co-sell motions with the platform partner need re-examination
Own the quality bar for messaging across all seven solutions
Commission and review positioning frameworks; ensure narrative consistency across the portfolio
Make the editorial calls when individual solution messaging drifts from what's defensible
Oversee everything that goes into the field, like decks, competitive positioning, proof-of-value narratives, speaking notes, and event materials
Govern the external voice of the program in the form of bylines, conference presentations, press pitches, and co-branded content
Maintain and deepen the strategic relationship with the platform partner by understanding their product roadmap well enough to anticipate where solutions should go next
Ensure nothing C&T builds or publishes undermines the co-sell relationship
WHAT YOU'LL NEED
12+ years across strategy, product, and marketing in environments requiring both analytical rigor and market intuition
Demonstrated experience leading complex, multi-stakeholder programs — setting strategic direction and holding quality across parallel workstreams, not just managing projects
Genuine fluency in martech and enterprise software: CDPs, journey analytics, content supply chains, workflow automation. Specific enough for platform sellers, accessible enough for CMOs
Experience creating or overseeing messaging frameworks, sales narratives, and positioning documents. You can tell when a claim holds up and when a statistic is just decoration
Enough GTM exposure to critically review sales motions, vertical strategies, and ICP definitions against the product strategy underneath them
Strong written communication skills — language precision is a form of strategic precision in this role
Comfort operating in ambiguity: making strategy calls with incomplete information, under commercial pressure, within a partnership relationship that requires care.
NICE TO HAVE
Background in consulting, brand strategy, or enterprise software go-to-market
Experience working within platform-dependent or co-sell ecosystems — agency-side, partner-side, or client-side
Exposure to martech, adtech, or enterprise data platforms
C-suite presentation experience on both client and partner sides
ABOUT US
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.
The compensation range for this role is $160,000 – $250,000 and spans multiple levels. We're open to hiring at the level that best matches the right candidate's experience. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, budget, and location.
