Product Management (hands-on)

• Personally lead the core shopping experience roadmap: discovery, requirements, prioritization, scoping and estimation with Engineering, launch, and measurement
• Supervise the lead generation and product design roadmaps and keep them aligned with the core
• Align stakeholders when priorities compete, and communicate progress and results to executive leadership

Product Design

• Set the standard for the end-to-end customer experience across UX, interaction design, and visual execution
• Bring customer research into the process early and move from concept to prototype to validated solution
• Evolve a scalable, component-based design system in Figma that makes both Design and Engineering faster

Experimentation & Analytics

• Own the A/B testing program: a clear testing roadmap, a hypothesis and scorecard for every test, timely readouts, and rapid iteration
• Own product reporting and KPIs, and do the analytical work yourself when a result doesn't make sense

Site Merchandising & Web Operations

• Own how customers discover and navigate the assortment across search, navigation, collections, landing pages, listing and detail pages, and recommendations, in partnership with Merchandising
• Own the day-to-day operation of the store: product activation, content management, campaigns and promotions, site launches, QA, and release readiness, automating wherever possible

Personalization & AI

• Build personalized customer journeys in partnership with Creative and Marketing
• Integrate AI thoughtfully, where it makes the experience better or the team faster, in partnership with Engineering

Team

• Lead complex initiatives across Engineering, Marketing, Merchandising, Creative, Operations, CX, and Analytics so launches arrive as complete customer experiences
• Build, coach, and develop the Product and Design team and the operating system behind it: roadmap visibility, requirements, tracking, and launch process

WHAT SUCCESS LOOKS LIKE AT 12 MONTHS

• Site conversion and discoverability have measurably improved
• One scorecard shows how our levers trade off against one another on the same surface, and we use it to make decisions
• The A/B testing program runs on a clear roadmap with scorecards, readouts, and rapid iteration
• Personalized journeys are live, built with Creative and Marketing
• AI is integrated where it makes the experience better, and nowhere it doesn't
• Executive leadership trusts and plans around one integrated product roadmap

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

You are equally strong in every room this role walks into: with Product Designers talking components, with Engineering Managers talking architecture, estimates, and constraints, with Strategy talking consumer insights, with Data pulling apart the results of a test, with Merchandising weighing whether over-inventoried products belong at the top of a high-traffic page, with Marketing discussing the implementation of a new piece of 3rd party software, with CX synthesizing on-the-ground feedback from our customers, and with the executive team, where you distill all of it into a recommendation. You think commercially, write clearly, and make complex tradeoffs legible to people who don't share your context.

You want to be close to the work. The people who will not succeed here are the ones who can't get their hands dirty, can't do the analytical work themselves, or can't earn the respect of engineers.

EDUCATION: Bachelor’s Degree Required

EXPERIENCE / REQUIREMENTS:

• 15+ years in product management in ecommerce or consumer digital, including 5+ years at the Director level or above leading a multi-team product organization, with managers reporting to you
• A track record of setting the multi-year product vision and roadmap and aligning digital product with business and revenue goals, with executive leadership or a board holding you accountable for the results
• Hands-on experience personally leading customer-facing digital products from discovery through launch and measurement, with commercial results you can point to
• Deep experience with experimentation and conversion optimization, and the analytical skills to interrogate the data yourself (SQL or a BI tool)
• Experience building and running the roadmap operating process across multiple teams: intake, prioritization, tracking, and executive reviews
• Technical depth to engage engineering credibly on architecture, estimates, and integration tradeoffs
• Fluency in the drivers of business performance and in modern ecommerce platforms, content management, analytics, and testing tools
• Clear writing and strong stakeholder management
• Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations
• Impeccable organizational skills and attention to detail
• Excellent verbal, written, and interpersonal communication skills
• Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
• Hard working and willing to roll sleeves up - no job is too big or too small.
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.

NICE TO HAVES:

• Start-up experience
• Interest in bridal and fashion
• Apparel, fashion, bridal, or another considered-purchase category
• Direct experience leading Product Design, Site Merchandising, or Web Operations alongside Product Management
• Personalization, recommendations, search, or AI-enabled shopping experiences

New York Pay Range

$200,000

—

$230,000 USD

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave
• Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Highlights:

• Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
• #22 on BuiltIn’s Best Startups to Work for in LA
• Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
• Join a Women Founded Small Business blazing trails in the Bridal industry
• Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
• Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
• Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need

Additional Information

The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands

Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano

My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once

Birdy Grey Instagram - @birdygrey

Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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